Yesterday, November 8th, 2015, witnessed a significant event in the world of horology and James Bond memorabilia: the auction of a Rolex Submariner ref. 5513 worn by Sir Roger Moore as James Bond. This sale, part of Phillips Watches Auction Number Two in partnership with Bacs & Russo in Geneva, highlighted the enduring connection between the iconic secret agent and the prestigious Swiss watchmaker, a relationship that has captivated audiences for decades. The event serves as a perfect starting point for a deeper dive into the rich history of James Bond's watches, exploring the various models, manufacturers, and the enduring legacy they hold.
James Bond Rolex Models: An Icon on the Wrist
Rolex's association with James Bond is arguably the most famous in the history of product placement. While the franchise has featured watches from other brands (a topic we'll explore later), Rolex's presence, particularly the Submariner, has become almost synonymous with 007's image. The association began subtly, evolving over time into a powerful symbol of sophistication, durability, and the agent's unwavering cool under pressure.
The Rolex Submariner, in its various iterations, has been a staple. The 5513, auctioned in 2015, is just one example. This robust, reliable diver's watch embodies the practicality and ruggedness demanded by Bond's often perilous missions. Its understated elegance, however, also reflects the suave persona of the secret agent. Other notable Rolex models associated with Bond include:
* Rolex Submariner ref. 6538: This is arguably the most famous Rolex worn by Bond, famously sported by Sean Connery in *Dr. No* (1962) and *From Russia with Love* (1963). This specific model, with its distinctive features, has become a highly sought-after collector's item, commanding astronomical prices at auctions. Its appearance cemented the Submariner's place in cinematic history and helped establish the watch as a symbol of adventure and style.
* Rolex GMT-Master: While not as prominently featured as the Submariner, the GMT-Master has also made appearances in the Bond films, often highlighting the practicality of its dual-time zone function, especially useful for Bond's globe-trotting escapades. Its presence subtly reinforces Bond’s international persona and the need for precise timekeeping across multiple locations.
The choice of Rolex for Bond wasn't arbitrary. The brand’s reputation for quality, precision, and durability perfectly aligned with the image of the resourceful and unflappable secret agent. The watches weren't mere accessories; they were tools, reflecting Bond's capabilities and his attention to detail.
James Bond Watches Seiko: A Less-Celebrated Partnership
While Rolex dominates the conversation surrounding Bond's watches, it's important to acknowledge the presence of other brands, most notably Seiko. Seiko's association with Bond is less prominent than Rolex's, but it still holds a significant place in the franchise's history. Seiko provided watches for several Bond films, notably the iconic Seiko 7A28-7000 chronograph worn by Roger Moore in *For Your Eyes Only* (1981). This watch, with its distinctive design and advanced features for its time, provided a different aesthetic, showcasing a more technologically advanced side to Bond's equipment. While not as widely recognized as the Rolex models, the Seiko watches demonstrate the evolution of Bond's on-screen equipment and the brand’s willingness to embrace technological advancements.
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